A guide with ready-to-use scripts and a proven formula to sell websites through messaging
The formula my students use to land $1,000–$3,000 website projects early in their journey
There are many ways to find clients — blogging, referrals, freelance platforms, networking, paid ads.
But if you want a stable flow of new projects — without relying on luck or outside factors — there’s one method that consistently works for established specialists within just a few weeks.
My students have secured $1,000–$3,000 projects by following this simple, step-by-step system.
It’s all about personalized outreach to warm and cold contacts.
❌ Not spam.
❌ Not copy-paste scripts.
✅ But a human-centered system that builds trust, positions you as an expert, and closes website clients — even if they weren’t actively looking for one.
But if you want a stable flow of new projects — without relying on luck or outside factors — there’s one method that consistently works for established specialists within just a few weeks.
My students have secured $1,000–$3,000 projects by following this simple, step-by-step system.
It’s all about personalized outreach to warm and cold contacts.
❌ Not spam.
❌ Not copy-paste scripts.
✅ But a human-centered system that builds trust, positions you as an expert, and closes website clients — even if they weren’t actively looking for one.
🧩 What you’ll get from this guide:
- A step-by-step client acquisition strategy — even if you don’t have a steady flow of inquiries yet
- Ready-to-use messaging templates
- Real examples of messages that actually close deals
- A list of the best entry points — where to find clients with budgets for websites
- A proven system to turn conversations → into calls → into $1,000–$3,000+ sales
🔍 Step 1: Understand Who Your Client Is
You don’t need to try selling to everyone.
Choose 1–2 niches that you personally understand. For example:
💡 Think about it: who would you personally buy from? Which pages catch your attention? Who makes a great impression but loses clients because of poor branding or packaging?
Choose 1–2 niches that you personally understand. For example:
- Beauty salons
- Online education businesses
- "Visual" niches — photographers, stylists, nutritionists
- Businesses on Instagram that only have social media, no website
- Small local businesses that need more leads — dentists, clinics, service providers
💡 Think about it: who would you personally buy from? Which pages catch your attention? Who makes a great impression but loses clients because of poor branding or packaging?
📌 Step 2: Check If They Have a Website (and What’s Wrong With It)
Go to their Instagram profile and check:
1. Is there a website link?
2. If yes, open it and look at it through the eyes of a client:
- Is it easy to navigate?
- Is it clear what they are selling?
- Does the visual design look appealing?
- Is there a section with case studies or testimonials?
- Do you feel motivated to submit an inquiry?
👉 If the website is outdated, cluttered, or confusing — this is your opportunity!
1. Is there a website link?
2. If yes, open it and look at it through the eyes of a client:
- Is it easy to navigate?
- Is it clear what they are selling?
- Does the visual design look appealing?
- Is there a section with case studies or testimonials?
- Do you feel motivated to submit an inquiry?
👉 If the website is outdated, cluttered, or confusing — this is your opportunity!
✍️ Step 3: Write a Personalized Message
The golden rule: don’t hard-sell or send a generic message like:
"Hi! I build websites. Let me know if you need one."
💬 Example of a personalized message:
"Hi! I build websites. Let me know if you need one."
💬 Example of a personalized message:
Hi! I came across your profile — your presentation is really impressive, it’s clear you put a lot of heart into it.
I noticed that your website or a dedicated landing page isn’t set up yet. Since your visual branding is so strong, a well-designed site could help you convert without even needing to chat with every client.
I’m currently looking for new website/landing page projects — I could offer you a free audit and a structure idea.
It would be valuable even if you decide not to move forward with a full site.
What do you think?
I noticed that your website or a dedicated landing page isn’t set up yet. Since your visual branding is so strong, a well-designed site could help you convert without even needing to chat with every client.
I’m currently looking for new website/landing page projects — I could offer you a free audit and a structure idea.
It would be valuable even if you decide not to move forward with a full site.
What do you think?
💡 This message doesn’t pressure them, it provides value and initiative — which builds trust.
💌 If They Reply → Move into a Conversation
Your goal is to open a dialogue. Ask 1–2 questions:
👉 Direct but light questions. No pressure - just genuine interest and desire to help.
- "Have you ever thought about having a website?"
- "What are your current priorities for your business?"
- "I could sketch out a website structure for you — would you like that?"
- "Would you be open to a quick 10-minute call?"
👉 Direct but light questions. No pressure - just genuine interest and desire to help.
📞 Step 5: After the Call — Make an Offer
If the person is engaged — don’t slow down!
Offer to:
Offer to:
- Build the website at a special rate
- Take on the project for your portfolio
- Provide a free website audit
- Test a landing page version within 3–4 days
✅ Ready-to-Use Outreach Template
Hi! I came across your profile — really impressive work. I noticed you don't have a website yet (or it’s not fully optimized).
Would you like me to show you how we could structure a site that sells your services 24/7 — without requiring constant follow-up?
I specialize in creating high-converting websites and landing pages.
If you're interested, I can offer a free audit and suggest a structure that could boost your client flow.
No pressure — just value. Would you like me to send some ideas?
Would you like me to show you how we could structure a site that sells your services 24/7 — without requiring constant follow-up?
I specialize in creating high-converting websites and landing pages.
If you're interested, I can offer a free audit and suggest a structure that could boost your client flow.
No pressure — just value. Would you like me to send some ideas?
💬 Final Thoughts:
- Even without a perfect portfolio, you can build a consistent client pipeline
- Businesses don’t need websites "just for looks" — they need solutions to real problems — and you can deliver that
- Understanding client needs + clear communication = sales without pressure
- One new project → a strong case study → higher rates → $1,000–$3,000+ projects
Student case studies
Alkjona
Point A
Her goal was to learn how to build websites and achieve work independence through this profession
Point B
She created her first website and quickly found a client, selling the project for $750. Now that she has completed the course, she says it’s the only one that, in less than two months, taught her so much. Above all, it gave her the courage to put herself out there and stop being afraid to show what she’s capable of
$750
Claudia
Point A
She started with $0 from web design. She wanted to learn how to sell, how to sell herself, and how to find clients. Her goal was to create high-value websites she could confidently sell and earn from
Point B
She created her first website and quickly found a client, selling the site for $500. Now she knows how to sell and build websites with a high conversion rate
$500
Daniela
Point A
Graphic Designer
Point B
During the training, she created a website for her first client and sold it for $750. Now she has two more potential clients lined up
$750
Iryna
Point A
Started from $0 and didn’t know anything about this world
Point B
She learned how to create websites that are not only visually appealing but also effective from a marketing perspective. She has already found her second client to build a website for
Silvia
Point A
She had already studied digital marketing, had a basic understanding of SEO, explored copywriting, and learned about social media marketing — but she didn’t know where to start, and most importantly, how to actually apply everything she had learned
Point B
After the course, she finally gained a clear strategy on how to move forward and take concrete action
margherita
Point A
She wants to work remotely because she loves to travel. Her goal is to gain financial independence
Point B
She closed her first client during the training for $1,500. She has acquired a skill that will help her achieve her dream: traveling the world in a camper van. She now knows how to build advanced e-commerce websites
$1,500
Giulia
Point A
28 years old, works as a visual designer and social media manager. She wants to create websites that are both highly functional and visually stunning — and increase the average value of her client projects
Point B
During the training, she managed to close 3 clients in just 6 weeks: $600 for the first website, $700 for the second, $1,500 for the third. Total: $2,800 in just 6 weeks. After the course, she closed 5 more paying clients and is fully booked until the end of October 2024
$2,800
Ilenia
Point A
19 years old, university student in her second year of Communication Studies for Media and Institutions. At the time, she had zero income
Point B
During the training, she closed her first client for $700, a second one is about to close at $1,000, and an e-commerce project worth $2,000. She has acquired an in-demand skill and knows how to monetize it
$3,700
Lara
Point A
37 years old, with a strong desire for freedom, personal growth, and to be more present for her children and loved ones. She had taken several online courses before
Point B
After completing the course, she created multiple websites — including one for a guesthouse and another for a bag manufacturer. She charged $1,000 for each project
$2,000
Elif
Point A
She didn’t have the money to join the course. A creative soul who never wanted to work for someone else. Faced criticism from her family: “Get a normal job like everyone else”
Point B
She learned a remote profession and closed a client for $1,000 even before starting the course. Now she creates beautiful designs and is building her own independent path
$1,000
Giulia
Point A
Employee who had never bought an online course before and was scared at first — money had real value for her, and she used all her savings to join
Point B
She started completely from scratch and closed her first client for $500 during the training. Now she already has 3 potential website projects in the pipeline
$500
Marianna
Point A
Works as a social media manager and at a real estate agency
Point B
She landed a client for $600, but after several requested changes, the final amount earned rose to $800. After completing the course, she plans to fully focus on finding new clients and growing her web design career
$800
Michelle
Point A
21 years old, graduated from a high school specialized in graphic design and communication
Point B
After completing the course, she found her first client through word of mouth. It’s a website project worth $800 for a business selling online courses and a subscription-based blog for professional bartenders. She’s currently in talks with the same client for a second website project
$800
Mattia
Point A
A student living in a small town
Point B
Thanks to the course and the Independent Package, he turned his website design skills into a monetizable profession. He has already closed three clients: a local pastry shop (site already online) for $700, a tattoo artist, and a car repair shop — both for $800 each
$2,300
Erik
Point A
Chef for 15 years, previously working in the UK. He tried different fields but never managed to find real success
Point B
Right after the course, he landed his first client and earned $3,000
$3,000
Giulia
Point A
Graphic designer, working in the family business managing social media and internal projects
Point B
The ProWeb Academy course helped her close two clients at $500 each, and she’s now expecting to land another project worth $1,000
$1,500
Giada
Point A
She didn’t have a stable income and used to work seasonally
Point B
She quit 2 of her previous jobs and now earns through website design. Since completing the course, she has made over $7,000. New clients come through word of mouth
$7,000
Maria Sole
Point A
University student working as a babysitter and waitress to make ends meet and treat herself occasionally. She was looking for a job that would allow her to study and maintain a healthy balance
Point B
Right after the course, she closed 2 clients for $700 and $1,000. She has earned over $6,000 thanks to web design. She quit her side jobs and decided to fully focus on her new career
$6,000
Matteo
Point A
Works as an employee earning €600/month, often in an agency
Point B
Thanks to feedback and support, he closed his first client at $1,800 after just 5 weeks into the course. By the end of the training, he closed 3 more clients — two at $500 each and one at $800. In just 7 weeks, he earned $3,600 thanks to website projects
$3,600
Gianluca
Point A
Student. Passionate about coding
Point B
Closed 3 clients during our course, earning a total of $3,700:
- Real estate agency – $2,500
- Charity organization – $700
- Martial arts e-commerce – $500
$3,700
Matilde
Point A
Bartender – a stressful, low-paying job. She wanted freedom, flexibility, and the ability to travel without limits
Point B
In just 6 weeks of training, she closed 2 clients — one for $500 and another for $1,000. Right after the course, she landed two more at $500 each. Recently, she closed a new project worth $2,000
$5,000
Imen
Point A
Base salary as a graphic designer in an agency
Point B
During the program, closed her first client — a pizzeria — for $300. After the training, closed 2 more clients for $1,000 and $1,300. A third deal worth $800 is currently in progress
$3,400
Martina
Point A
Desire to learn a new profession and be free
Point B
Gained solid skills, closed a client at $3,500 and another at $1,000. Works in a team and is looking to grow through new collaborations found within the training program
$4,500
Miranda
Point A
A designer with low rates and a mother of two. Before discovering web design, she struggled for a long time to find her path
Point B
Now she presents more structured and effective proposals. She successfully closed a client — even though the client had received cheaper offers from competitors